Maximize Your Instagram Link In Bio With Bublup

By: Lauren C.


"On Instagram, you’re limited to one link that lives in your profile. Bublup created a solution for sharing ALL the links you want in one simple and organized way."

Maximize Your Instagram Link In Bio With Bublup

By: Lauren C.

If you’re not on Instagram, Twitter, Facebook, LinkedIn, Pinterest, or any of the other social media channels out there, you’ve either been living in a cave or just living a very, very productive life. Whether we like it or not, social media occupies a firm seat at the center of our universe. It’s what we use to say “good morning”, to make major announcements, to share our lives, and to generally keep everyone in the loop. I for one am hooked.

On Instagram, you may have noticed that you’re limited to one link that lives in your profile. But you may want to put your Twitter handle, Facebook page, blog, email, and more in your profile and unfortunately you can’t get it all in there without third party app to help you out. Bublup believes in no links left behind. They created a solution for sharing ALL the links you want in one simple and organized way.

The trick is to make a “roll” from your Bublup folder. It’s an instant web page that beautifully displays whatever links you’ve saved in your folder, as one URL. More than just a simple list of links, it lets you create a visual social portfolio, complete with customizable titles, descriptions, and images. You can even update rolls dynamically, so your link can always stay in one place, and your readers will always see content in the order you set.

Before Bublup, I used to use my precious one link to display my travel blog or the URL to my most recent post. This was not driving the traffic I desired, nor was it helping my followers find me on any of the other platforms I’m active on.

So what’d I do? I made a Bublup folder, added all of my social links to it, and turned those links into a “roll”. Then I shared the “roll’s” single URL in my Instagram bio.

Simple! And you might be wondering, “can I really save everything I want to my Bublup folder?” Why yes you can. Here are just a few examples of what you can add: Your website, Social links, Article features, Favorite Bublup rolls, Writing portfolio, Photography portfolio, and more.

And adding links to a folder is as simple as dragging and dropping. You can also use the plus button in the bottom right hand corner. You can manually order everything, and can always edit your titles, descriptions, and images by clicking the ••• menu in the top right-hand corner of each item. Once you’re satisfied with your folder, select “ Instant Website – ‘Roll’ ” in the top left menu. In the pop up, you can add a title and description, choose a theme, and create an easy link.

You’re going to want an easy link because it makes your “roll” more personal. To create an easy link you’ll have to snag a custom domain first.

Just go to “My Info” in the top right menu and select “Roll Domains”. I chose “Girl Gone Abroad” for mine, and when I choose to turn easy links on, any roll I create will have a URL beginning with rolls.bublup.com/girlgoneabroad, keeping my branding consistent.

To extend my reach beyond just Instagram followers, I also made sure to make my roll discoverable by search engines. To do so, go to the menu in the upper left-hand corner of your roll and select “Settings”. Toggle the “Search Engine Indexing” to on. This allows search engines to collect information contained in your roll, putting it in front of people that otherwise may not have found it!

After creating my roll, I made sure to pair each link title with its social channel, add some pretty pictures, whip up a description when necessary, and even add widgets to give readers an eye-catching way to click through to each channel. To add a widget to a link, just click the ••• menu in the top right corner of the tile and select “widget”. There you can add an external link, Google form, or an email address, and customize your button text in the “Label” field.

After just a few tweaks, I had a single link to put in my Instagram bio that directs my followers to ALL of my channels in an organized and attractive way. May all of your social links receive equal love and attention!